The story of UnTapped began both on a bike and a pair of skis. UnTapped Maple founders, professional cyclist Ted King and the Cochran family of professional alpine skiers, naturally gravitated to the organic simplicity of maple syrup. Not for any gimmick or flashy advertising, not because of the work chemists were doing to alter something that is already just right, but simply because maple syrup truly worked for their energy needs. With their collective understanding of the natural, viable energy of maple syrup, they started UnTapped in late 2013.
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